Rocky doesn’t shame his son, but points him to who he already is.  Rocky reminds his son of his true identity.  And Paul does the same thing in Romans 6:11 when he says, “So you also must consider yourselves dead to sin and alive to God in Christ Jesus.”  Paul has already laid the ground work and made very plain that their bodies are no longer to live in sin, but now he hammers the point:  Consider it….